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NY, Random House, (1970). A bestseller from the previous political divide of the 1960s-70. Reich explains how the individualism of early America (“Consciousness I”) yielded to the industrialization and corporate conformity of the mid-20th century (“Consciousness II”); and was being supplanted, via a nonviolent revolution, by Consciousness III, which would value ecological awareness, creativity, and a non-material existence. Inscribed by the author in the month of publication, with "love and peace & hope for a better world." Fine in a near fine, lightly toned dust jacket. A cultural milestone by a previously little-known Yale professor, it sold over 2 million copies. Rare signed in the first printing. [#036562] $400