[NY], (American Broadcasting Co. and Marshall McLuhan Associates), (1971). McLuhan's observations on television news, published by ABC, and offered free to those who responded to print advertisements in Variety and New York Magazine. Having come up with the notion that "the medium is the message," McLuhan expands on it here to conclude that "the user" [of TV news] "is the content" and that "the meaning is the result of interaction between the user and the used." 16 copies located in OCLC. Edge-sunned covers; near fine in wrappers. Uncommon. [#036225] SOLD