London, BBC/Penguin, (1972). Berger's influential art text, based on the BBC's series of the same name, which popularized the deconstruction of art and advertising, particularly as applied to the ways that women are seen, and are subjected to what would later come to be called (by Laura Mulvey) "the male gaze," i.e., "...Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves." Ubiquitous in reprints; the true first is exceedingly scarce. Small owner name on title page; minor age toning; near fine in wrappers. No hardcover edition was done until the U.S. edition a year later. [#034712] SOLD